AICE Media Studies

Today my partner and I began filming our Powerade commercial. We began our day of filming by heading down to the track to take advantage of the good weather however, we soon realized that we forgot to bring a soccer ball. This made us incapable of filming the action sequences in our commercial. Regardless of this misfortune we quickly decided to film the opening scenes of our commercial instead.       The first scene of the film we recorded was my partner walking together. We filmed this scene first because we thought it would be the easiest shot to film and since it opened the commercial we believed that this would allow us to see a general feeling that the ad would convey. While this shot seemed easy it did require multiple retakes because the bottom of the staircase was occupied by other students. This resulted in my having to be very careful when filming the actor walking down the stairs to avoid the presence of unwanted persons. When the shot was recorded succes...

   First Scene- In the first scene the main actor will be walking down a staircase carrying the product with the camera being positioned in an extreme close shot while viewing the character from the side. The camera will be in pursuit of the the actor with an edited in shake with each shake. This shot will be recorded on the media study stairs. The movement down the stairs displays the character approaching what's ahead. Second Scene- The character rounds the corner of the wall to the right of the media study stairs. This will be conveyed  in a long shot where the wall a portion of the media studies stairs and a full body view of the main character is visible. This walking around the wall will welcome in the presence of a new setting and change the pace of the advert. Third Scene- Upbeat music will begin playing and the character will be displayed in new attire dribbling a soccer ball. This scene will be a medium long tracking shot in which the actors forward movement is ...

Props Due to my group selecting Powerade as our product our main prop will be a Powerade bottle. We will also be utilizing a soccer ball and goal. Costumes We will only be using two costumes in our commercial. Our first costume is regular street attire which includes shorts, a shirt, socks, and running shoes, to display a casual look. Our second outfit will be a soccer uniform consisting of a jersey, shorts, headband, and cleats.   Schedule 9/23/21-Our group researched conventions and codes of Powerade commercials. Also, we formulated a plan for the props, costumes, schedule, location list, and a backup plan. 9/27/21-Our group will generate a storyboard for our commercial. 10/1/21-First Day of Filming, get a feel for the location, and make last changes. 10/5/21-Last day of filming, finalize and record last scenes and reshoot bad takes. 10/7/21-Begin editing and establish the order of the scenes and add overlays. 10/11/21-Finish editing and submit, we will add tra...

   For this project, my group has elected to make a commercial for the sports beverage Powerade. The commercials made for this product usually revolve around vigorous and strenuous physical activity, which is followed by replenishment via the athletic beverage. The appearance of the actors is mostly sweaty, exhausted, and in need of replenishment. This conveys to the audience that the athletes displayed desire and require the aid of nutrients and electrolytes from the product. The audio of the commercials usually consists of fast pace upbeat music with no lyrics. Occasionally the commercials use a faded sound effect on top of music or natural audio before the drink is consumed. This highlights the replenishment that the product delivers to the body. The costumes wore in the videos usually are athletic apparel such as uniforms, shoes, etc. This sets the tone of the ad by linking the product to athleticism and exercise. The commercials usually revolve around a few key props. The...

            For my commercial project, I have elected to work as a duo with Felipe Lopez. This exciting and riveting project almost provokes the assignee to attempt the task alone however I believe it is most beneficial to me if I attempt this project with a hard-working partner like Felipe. I believe that this two manned approach produces these benefits due to the ability two collaborate when contrasted with two. I also believe that the utilization of two directors allows for more quality control based on the combination of both group members' error detection skills.          My assessment of these benefits led me to come to the conclusion listed above I chose Felipe as my partner for other reasons. Felipe and I have been friends for a long period of time this lengthy friendship ensures that our collaboration will not result in a feud or grudge. This long and healthy relationship has also shown me how dedicated Felipe is in re...

    Hi, my name is Noah Sherman Rocque and I'm a student at Fort Lauderdale high school eager to indulge in the art of film. I was born near my current residence in Fort Lauderdale to my mother, this close proximity to my birthplace has caused me to live a very redundant but fun life as a lot of those I met since I was very little are still my acquaintances. This redundancy also appears in school whereas many others many of the classes taken are extremely similar and the work being done continues to reappear. In my childhood, I also grew up without a father which made it more difficult for me to talk to those who will guide me through life forcing me to explore and create on my own. However, as I begin this class I am hopeful and excited that this new topic that I never imagined myself researching and partaking in gives me hope for an exciting and fun journey.      I also believe that this class will help me benefit in my personal life by increasing my knowledge...